Which session recording and website analytics tool should a small business buy?

Which session recording tool should I buy for a small business website?

Choose one with a light script, masking of personal data, and a price that doesn't climb with every recording. SiteTooling's ~12.6 KB async script records every click, scroll and tap with password, email and phone fields masked, and recordings under 10 minutes are included in Pro ($12.98 a month).

Longer recordings are $0.089 each. Set Max Duration to 10 minutes or less and recordings are never billed.

I use Microsoft Clarity. Should I stick with it?

Stick with Clarity if free recordings and heatmaps are all you need. Switch if you also want custom events, campaign links, team roles and lead capture in the same dashboard as your recordings.

SiteTooling replays also show where each visitor came from (Google, Facebook, a campaign link…), so you can watch ad traffic separately from search traffic.

How do I see what visitors click and where they drop off?

Use click heatmaps to see what people click, and session replay to watch where they leave. SiteTooling Pro includes both, on desktop and mobile, plus custom events for sign-ups and purchases so you can see which step loses the most people.

I'm comparing tools like FullStory. Which session replay tool should I buy?

If your team needs deep product analytics or developer debugging, tools built for product and engineering teams, such as FullStory or LogRocket, are made for that. If you run a marketing or small business website, SiteTooling Pro gives you replay, heatmaps, events and team roles for $12.98 a month.

Which email capture tool should I buy?

Pick one that saves a visitor's details only after they agree. SiteTooling's lead capture popup collects name, email and phone with consent, costs $1.00 per unique lead (the same email within 24 hours is billed once), and is included in Basic ($4.98 a month) and Pro.

What is a free or cheap Google Analytics alternative?

SiteTooling's free plan gives you a real-time overview (visitors online, page views, top pages, referrers, countries and devices) for one website, up to 10K page views a month. Basic is $4.98 a month for up to 5 websites and 6 months of data.

Is Zoho Analytics a good choice for website analytics on a budget?

Zoho Analytics is a business-intelligence platform for reporting across many data sources, so it's more than most websites need. For website traffic specifically, SiteTooling starts free, and paid plans start at $4.98 a month.